communicating with the client

          Communication with the client is extremely important in every business, especially in the world of graphic design. A graphic designer must have communication skills when dealing with a client. If a designer does not have any sense of communication then the desired product will not be produced. The designer will also lose profit and maybe a good reputation. If the designer does have good skills then they could gain a client for life and a new relationship. In the beginning stages of the product creation it is important not to provide the client with to many sketches. To many sketches communicates the client that there are many possibilities and combinations to chose from.  The client could be confused on what to chose or change the design last minute. A good designer will provide a client with three sketches that will narrow down the clients decision but also include the client's requirements.

Downloading fonts

There are several websites that offer free fonts for downloading. The most popular website of my choice is Dafont.com. Dafont offers a large variety of different fonts from decorative to serif fonts. There is no need to register for Dafont it is open to the public. There is a important rule in graphic design when it comes to fonts. When choosing fonts they must be appropriate for your specific use. For example if you are writing a essay for college then it would be wise to use a Sanserif font. If the font you are choosing is for a ad or illustration a decorative font can be chosen. If these fonts switched purposes then the message would be completely different. A decorative font used for a essay would be hard to read and most likely the college wouldn't want to read it. Use a Sanserif font for for a ad or decorative purpose then it may be too boring. Also be sure to not use more than two different fonts if you are writing if not the paper will not be unified.

Serif vs Sanserif

             The terms Serif and Sanserif are used to describe two different types of fonts. Serif fonts can be described as having feet on its letters. Times New Roman is a Serif font. Every letter has a flat base similar to feet. Sans serif is the opposite of Serif. Sanserif fonts have no feet. Arial is a basic Sanserif font found in Microsoft word.  The letters have no base so it looks like it is simply written on a flat 2D surface. It does not have as much depth as serif does. These two fonts are not the only Serif and Sanserif fonts known. There are thousands of fonts that are either Serif or Sanserif. They can be downloaded to any computer  from certain websites.

       SERIF                                 SANSERIF

Why is it important?

                      Imagine a world where graphic design never existed.That means no signs, no advertisment, no typing and no direction! Our lives would be so hetic! Graphic design is all around us. It is a important part of our lives. With graphic design we can categorize products by labeling. Products are engraved with a company's particular name or logo to identify whats theirs and ready to sell. More importantly world wide signs help with everyday life especially on the road. Being able to know what is permitted and what is restricted in an area could cause fewer accidents. Road signs are yellow so that they are easier to see during the day and night. They also have simple designs to convey the message easily on what a driver or pedestrian must do. the simple designs are time saving to a driver. If a sign is too complex the driver would have to look at the sign for to long. When they finally get the message it would be too late.Graphic design makes our lives so much easier and organized. Life wouldn't be the same without it.

What is Graphic Design?

                    Graphic design is a form of art that collaborates digital text and illustrations to communicate to the public. Graphic design is also known as“the art or profession of visual communication." Logo's, advertisements, and magazines are all forms of graphic design. Logo's can be strictly image based or text based. A picture based logo is a success if it can be easily identified by the public. Certain company logo's like Nike, Starbucks, and Mcdonalds can by identified without the name included. In graphic design  prices can vary. There are several ways that a graphic designer can deliver a set cost. Many graphic designers charge by the hour. Depending on the designer's experience and location hourly charges could be between $8.00 to $500.00 per hour. Another way to deliver a price is through flat fee pricing. Graphic design firms usually give clients a set price for a logo. They also give different versions of the logo to choose from. For example, if a person chooses to get a logo from a freelancer the set price could be from $250-$2500. Lastly, there are logo package rates. Many firms have logo templates that are already made. The client can customize the logo for a fee. The price varies on how much customization will be done. It takes less time to create the desired product and because of this the price is lowered.